Beetroot Red E30

Beetroot Red E30 Natural Food Colorant — Water-Soluble Betacyanins Powder for Food & Beverage Applications

Beetroot Red E30 is a water-soluble natural food colorant derived from red beetroot through a professional plant extraction process, with betacyanins as the primary active coloring component. Appearing as a vibrant red-purple powder, it delivers consistent color performance across food, beverage, and nutraceutical systems. Produced in China with ISO9001, GMP, FDA, Kosher, and Halal certifications, it meets global regulatory standards. With a MOQ of just 1 kg, flexible packaging in 10 kg and 20 kg options, and OEM/ODM support, Herbcosher offers a reliable, compliant, and scalable supply solution for B2B buyers worldwide.

What Is Beetroot Red E30?

The product is a standardized natural pigment classified under the betalain pigment family. It is extracted from fresh red beetroot using a controlled plant extraction process, then concentrated and purified to achieve the E30 purity specification.

The "E30" designation refers to the color value specification, measured at 535 nm using Spectrophotometry (UV). This ensures consistent color intensity and pigment quality across every production batch.

The active ingredient, betacyanins, delivers a natural red-purple hue that is visually appealing and clean-label friendly — making it a preferred alternative to synthetic colorants in modern food formulations.

Product Specifications

Key Product Characteristics

Naturally derived for clean label appeal. The pigment, derived from red beetroot, fits with the expanding global trend for natural, plant-based compounds. It has no synthetic adulteration.

Good solubility in water. The powder is readily soluble in aqueous systems therefore it is extremely compatible with drinks, dairy products, confectionary fillings and powdered drink mixes. It disperses uniformly and does not sediment.

Unmatched colour performance. The betacyanins in this product will retain a bright red-purple colour at pH values of about 4-7, including most food and beverage applications. Colour stability is better at neutral and slightly acidic pH.

Consistent quality of batches. To provide reproducible results for formulations used on an industrial scale, each production batch undergoes spectrophotometry (UV) at 535 nm to verify the E30 colour value.

Application Areas

Drinks. This pigment has good water solubility and bright colour making it suitable for fruit juices, flavoured waters, sports drinks and powdered quick beverages. Encapsulated versions are recommended for spray-dried formats to avoid oxidation.

Dairy. Ideal for strawberry yoghurts, ice cream and flavoured milk applications. The pigment is stable in a pink to red colour range and is reliable in freeze-thaw cycles without bleeding in the pH range of 4.6–6.5.

Plant-based meat replacements. The colour of raw plant-based burger patties looks like the red of myoglobin. Its intrinsic temperature sensitivity becomes a practical feature – the product changes colour organically from red to brown as it cooks, mimicking actual meat behaviour.

Confectionery and bakery products. Best for low temperature applications below 80°C. Encapsulation or high dose buffering is advised for baked items that require higher processing temperatures to maintain colour integrity.

Nutraceuticals and food supplements. Offers a natural colour solution for capsules, tablets and functional powders that emphasises clean-label certification and regulatory compliance.

Formulation & Usage Considerations

Beetroot Red E30 is generally used in the range 0.05% to 0.5% in finished products depending on the desired colour intensity and the food matrix used. In non-deodorized grades, going over standard dosage is not a safety issue but may add slight earthy flavour characteristics.

pH control is essential. The pH of the formulation should be from 4 to 7 for best effects. At pH values above 8, alkaline surroundings will induce rapid colour deterioration and a shift to blue-violet tones.

Light and heat sensitivity Betacyanins are vulnerable to UV radiation and extended heat exposure Store the product in airtight and light-proof packaging in a cool and dry place with temperature below 25°C and relative humidity below 60%. Under these conditions, the shelf life is normally 24 months.

Compatibility with vitamin C. The inclusion of ascorbic acid (Vitamin C) as an antioxidant is a useful factor in acidic beverage compositions for the protection of the betacyanins from oxidative degradation and extension of colour shelf life.

Quality Control Standards

Herbcosher applies rigorous quality control protocols across every batch:

• Spectrophotometric testing at 535 nm to verify the E30 color value specification
• Microbiological screening for Salmonella, E. coli, total yeast and mold counts
• Heavy metal testing for Lead, Arsenic, and Cadmium using ICP-MS methods
• Moisture content monitoring to prevent hygroscopic caking during storage
• Third-party testing reports available upon request for compliance verification

All processes are conducted under ISO9001 and GMP-certified manufacturing conditions, with full documentation support for FDA and international market entry.

OEM/ODM & Supply Advantages

Herbcosher supports both OEM (private label manufacturing) and ODM (original design manufacturing) services. Custom formulations, packaging designs, and dosage forms — including powder, liposome, and microcapsule — can be developed based on your specific product requirements.

With a warehouse capacity of 4,000–5,000 m² and sufficient standing inventory, standard orders are fulfilled within 15 working days. Expedited customization is also available for time-sensitive projects.

Shipments are handled via air freight, sea freight, and railway transportation, with a dedicated logistics management system ensuring safe and on-time delivery to 30+ countries worldwide.

Packaging

FAQ

Q: What is the basic material used to manufacture the colourant?

A: This colourant is made from natural red beetroot. It is manufactured by a standardised plant extraction method that retains the inherent colour properties of the source material.

Q: What is the active colouring component?

A: Betacyanins are the main colouring component, belonging to the betalain pigment family. They are responsible for the characteristic red-purple colour this product offers.

Q: Can I put drinks in this product?

A: Yes . Its high water solubility makes it suitable for use in beverages such fruit juices, flavoured waters, dairy drinks and powdered quick drinks.

Q: How should this pigment be stored to maintain stability?

A: Store in sealed, light-proof packaging, in a cool, dry environment, below 25°C and with relative humidity less than 60%. Under these conditions the normal shelf life is 24 months.

Q: Can this product be used with Vitamin C in formulations?

A: Yeah. Ascorbic acid is an antioxidant that can offer protection of betacyanins from oxidative degradation and, hence, extend the colour stability of acidic compositions such as drinks.

Q: What certifications does this product have?

A: This product is ISO9001, GMP, FDA, Kosher and Halal approved which assists in regulatory compliance and easy market entrance across the globe.

Contact Us

Interested in samples or bulk orders of Beetroot Red E30? Reach out to our team at info@herbcosher.com — we respond promptly.